On May 6, 2013, Rowe posted on Facebook that he was open to creating a new show that is similar to Dirty Jobs titled Somebody's Gotta Do It. Ultimately Discovery decided it only wanted to feature the dirty part of the segment and made a show out of it, which would become Dirty Jobs. That segment was pitched to Discovery Channel in the early 2000s. The show has its origins from a KPIX-TV news magazine segment on Evening Magazine titled "Somebody's Gotta Do It" which Rowe hosted. This show is about passion, purpose, and occasionally, hobbies that get a little out of hand." History
In each episode, Rowe visits unique individuals and joins them in their respective undertakings, paying tribute to innovators, do-gooders, entrepreneurs, collectors, fanatics–people who simply have to do it. According to the CNN press release on the show, the show brings "viewers face-to-face with men and women who march to the beat of a different drum".
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